Ubueno (Restaurant Brand Identity)

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Mockup of print materials, including letterhead, menu slip, and menu front and back.

Ubueno is a rebranding project based on the DFW restaurant Scoop N’ Buns, imagining a second location in Brazos County. I developed the complete visual identity, including menus, collateral, branded merchandise, a brand style guide, and a mock website.

The identity was designed to create a cohesive experience across physical and digital touchpoints, with print materials produced for physical display at the 2025 Visualization Fall Show.

Designs were developed in Illustrator, with Photoshop used for mockups and Figma used to create the website prototype. All physical mockups were photographed by me.

Date

November-December 2025

Tools

Procreate, Illustrator, Photoshop, Figma

Role

Graphic Designer