Angel Le

As part of my undergraduate capstone at Texas A&M University, I developed a branding package for a conceptual museum featuring visual science. The project includes a logo suite, brand book, pocket map, wayfinding system, and a visual identity system.

The pocket map uses the Memorial Student Center as a foundation for three mock interactive exhibitions. The wayfinding system references the Smithsonian Guidelines for Accessible Exhibition Design. The visual identity uses a grid derived from the logomark to balance contemporary design with legibility across print and digital media.

Designs were developed in Illustrator using my own photography, with Photoshop used for presentation mockups.